Do you like to watch “Arrested Development” or “Cheers”? What’s your favorite local restaurant? How do you take your coffee (or tea)? These personal details about who you are set your brand apart from all the others in the market.
Sometimes we joke that our graphic design team “makes things look pretty” for a living, but the reality of their role is that they are problem solvers. Their job is to create a solution for our client’s problem (and make it pretty in the process).
Your logo and branding are part of what makes you stand out! It’s critical that all the marketing materials you put out into the world stay consistent from the letterhead on your notepads to the Pinterest graphics on your boards. Your graphic design is the imagery that ties it all together and helps you catch attention.
Before we sit down to work on your publication, print ad, web banner, billboard, social post, or whatever the day’s task, we ask questions. What message are you trying to communicate? Who are you trying to reach? How is this design going to help your business succeed? We’re looking at the bigger picture, creating design that is relevant and useful across all platforms, for years to come.
Our design team and account managers work hand in hand to learn about what makes your business what it is. Do you offer a service unique to your area? Let’s emphasize that! Is your clientele sophisticated? There’s a typeface (a.k.a font) for that. (And boy, do we love fonts!) Our team meets once a month just to strategize new ways to incorporate design into each of our clients’ campaigns.